Getting it Right Second Time HB /Gershman

Michael Gershman

ISBN:

9780201550825

Pepsi-Cola went bankrupt--three times. At one time or another, it was impossible to market ballpoint pens, Post-It Notes, and many other products. Michael Gershman introduces the concept of 'remarketing' to explain the miracle turn-arounds of 49 companies that made good--despite all the odds.