All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of growth and profit and it's the future of your organization. This is what makes it all work: a complete dedication to and embrace of your story. In "All Marketers are Liars", Seth Godin shows how to discover and tell brilliant, authentic stories that will set you and your products or service apart from the competition. What's your story?