The McDonaldization of Society

Ritzer, George
ISBN:
9780761988120

One of the most popular Sociology books of all time has been thoroughly updated to examine how Mc Donaldization has roared into the 21st century. The Mc Donaldization of Society, Revised New Century Edition discusses how Mc Donaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of Mc Donald's and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era. Disc. sociological principles incl. efficiency, predictability, control, calculability, etc. Editorial Reviews Celestino Fernandez "The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world." Philip Cohen "I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course." Kurt F. Cylke "I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing. . . the book still has a long shelf life ahead." Peter Hoffman "This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world." Victor Shaw "I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying Mc Donaldization." Douglas Adams "I have enjoyed using this book. I recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious." Linda Morrison "The opening chapters are very strong. I very much like the way Weber's ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way." CHOICE "This well-written title is a theoretically based work in social criticism. . . . McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with McDonaldization is thought-provoking. . . . Highly recommended." CHOICE "This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended." Celestino Fernandez "The book provides a theoretical and analytical framework that both reflects reality and helps college students understand the reality of the world in which they grew up, live in, and are likely to continue to experience not only in the United States but throughout the world. " Philip Cohen "I love this book; it is a contemporary classic. . . . I would certainly use this book in an undergraduate theory course." Kurt F. Cylke "I use this book in an introductory level social problems and public policy course. The book is also used in my department in many sections of introduction to sociology. It works well in introductory level courses. . . . It is a good book and has been a great teaching tool. I find the book helps students to see rationalized environments where they could not see them before. Vision is a good thing. . . the book still has a long shelf life ahead." Peter Hoffman "This is an important book. Its wide recognition is well deserved. Its central strength is the clarity and brevity with which it makes accessible an extraordinarily important and complex process shaping the postmodern world." Victor Shaw "I am impressed with the amount of examples the author has gathered from around the world for the book. Examples are current, interesting, and illustrative. They mesh well with the text and help enormously in explicating complex processes underlying Mc Donaldization." Douglas Adams "I have enjoyed using this book. I recommend it to other education professionals and, on occasion, have given copies of this book to friends and relatives as gifts. The strengths are obvious." Linda Morrison "The opening chapters are very strong. I very much like the way Weber's ideas are brought to life. . . . This is such a good opportunity to bring more theory into awareness for students. . . . It is very engaging and brings the reader into the content in a wonderful way." Choice Magazine "This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended. " Choice Magazine "This well-written title is a theoretically based work in social criticism. . . . Mc Donald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. . . . Ritzer asks: "Does it all amount to . . . Nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with Mc Donaldization is thought-provoking. . . . Highly recommended. " Jonathan H. Turner "One of the most important and influential works of the last half of this century. . . . Ritzer was both an analyst and a prophet in this classic work, which is as relevant today as it was a decade ago." Simon Cordery "Every time I have used Mc Donaldization, class meetings have been characterized by active discussions in which virtually all students participate." Nathan W. Pino "Most undergraduate students today have never lived in an un-Mc Donald world, and because this book speaks to them, it sparks lively class discussion. This new edition is finely updated, and even more interesting, as it demonstrates the globalization of Mc Donaldization and the various different cultures individually adapt to it." James D. Cover "Ritzer's texts is in a class by itself. I can't think of another as insightful and enjoyable."

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