Politics, Paradigms, and Intelligence Failures: Why So Few Predicted the Collapse of the Soviet Union

Seliktar, Ofira
ISBN:
9780765614643

A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.

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