Information Rules: A Strategic Guide to the Network Economy

Shapiro, Carl
ISBN:
9780875848631

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy. Editorial Reviews Stanley W. Angrist ...inexpensive, reliable computing has changed the way business is done. So how should corporations adapt? Carl Shapiro and Hal Varian, in Information Rules, offer several ideas. The authors forgo buzzwords and hype, for the most part, to describe proven strategies based on enduring economic principles. Â? Wall Street Journal

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