• 

  The McDonaldization of Society

  by Ritzer, George

  ISBN:

  9780761988120

• 

  Dumbing Down: Essays on the Strip-Mining of American Culture

  by Thornton, John F.

  ISBN:

  9780393317237

• 

  Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

  by Simonson, Alex

  ISBN:

  9780684826554

• 

  The Theming of America

  by Gottdiener, Mark

  ISBN:

  9780813397658

• 

  The Globalization of Nothing

  by Ritzer, George

  ISBN:

  9780761988076