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The global economic landscape and business world are changing rapidly. Strategic management in turbulent conditions needs to be pro-active. Just when managers think they have developed a strategy for future success, a new technology, process, competitor or customer behavioral pattern emerges. While a sharp focus and "sticking to the knitting" are sometimes the key to success in more stable conditions, the turbulent, knowledge-driven markets of today require dynamic new strategic management approaches and tools. In the fast-changing, network-innovative, knowledge-driven global economy that mainly gained momentum in the last decade of the 20th century, the deficiencies of the traditional, relatively static strategic management approaches, tools and processes are becoming evident. The stakes in global business are too high to continue to rely on inappropriate strategic management practices, and this book offers a platform for sensible, new strategic management approaches and tools in a today's environment. A sound understanding of the dramatic, even revolutionary, shifts that the knowledge economy is causing in the business competitive landscape, and a resulting grasp of the implications of these shifts, are both essential in order to realize the necessity of new strategic management practices, and the relevance of the proposed strategic management concepts, approaches and tools in this book.

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