Legendary Brands: Unleashing The Power Of Storytelling To Create A Winning Market Strategy

Laurence Vincent
ISBN:
0793155606

More than a discussion of theory, this is a prescriptive guide that outlines how to apply the theory to specific brand issues. The book presents readers with plenty of no-nonsense interviews with leading brand managers, creative directors and other experts. From their comments, readers can learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.

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