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Metatheory and Consumer Research

Zaltman, Gerald
ISBN:
9780030915666
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What are heuristics? Specialists from psychology, computer science & mathematics offer various perspectives that shed light on this question. Includes a chapter 'The Heuristics of George Poyla & its Relationship to Artificial Intelligence'.

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Key Concepts:

  • Abstraction
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Recommended Books:

  • Philosophy of Science: From Explanation to Justification (Science and Technology Studies)
  • Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
  • Marketing Theory: The Philosophy of Marketing Science (The Irwin series in marketing)

 

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