Synectics: The Development of Creative Capacity

Gordon, William J.J.
ISBN:
9780060324308

Synectics theory holds the following hypotheses: 1.Creative efficiency can be markedly increased if we understand the psychological process by which they operate; 2. in creative process the emotional component is more important than the intellectual, the irrational more important than the rational; 3. it is these emotional, irrational elements which can and must be understood in order to increase the probability of success in a problem-solving situation.The hallmark of the Synectics process is analogy building and/or metaphorical knowing. It has been involved in the development of many successful commercial products. The process can be applied in both the educational and business settings.

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