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  • Marketing
  • Explanation
  • science
  • Model
  • Laws
  • research
  • Statements
  • Issues
  • explain
  • theory
  • phenomena
  • philosophy
  • questions
  • Lawlike
  • Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science
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Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Hunt, Shelby D.
ISBN:
9780538812214
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Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

  • Marketing
  • Explanation
  • science
  • Model
  • Laws
  • research
  • Statements
  • Issues
  • explain
  • theory
  • phenomena
  • philosophy
  • questions
  • Lawlike
  • suggest
  • time
  • Generalizations
  • Terms
  • knowledge
  • Theories
  • social
  • uses
  • brand
  • positive
  • kind
  • problem
  • Product
  • system
  • nature
  • Analysis
  • Criterion
  • Behavior
  • basic
  • relationships
  • Consumer
  • definition
  • Evaluating
  • tion
  • Prediction
  • true
  • phenomenon
  • D-N
  • Discipline
  • occur
  • Price
  • pter
  • causes
  • form
  • shown
  • Method
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Key Concepts:

  • Empiricism
  • Logical positivism
  • Marketing
  • Philosophy
  • Philosophy of science
  • Relativism
  • Science
  • Scientific method
  • The Structure of Scientific Revolutions
  • Theory

 

Recommended Books:

  • Philosophy Of Science
  • Introductory Readings in the Philosophy of Science
  • Marketing Theory: The Philosophy of Marketing Science (The Irwin series in marketing)

 

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