The Mechanical Bride : Folklore of Industrial Man

McLuhan, Marshall

This is the book that first established Marshall McLuhan's reputation as one of the foremost critics of mass communications. This book demonstrates how mass entertainment and suggestion make information irrelevant, and shows how sex was first used to sell industrial hardware. We live in an age in which highly educated professionals dedicate themselves to the task of entering the collective public mind with the object of manipulating, exploiting, and controlling. In the mid-20th-century McLuhan was the first to draw attention to this phenomenon.

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