The Challenge of Complexity

McGrory, Peter

The demanding challenge for designers and managers of design is to understand the consistent drivers of complex, dynamic realities. Operating effectively in these realities is based on the understanding that complexity cannot be controlled, but requires competent navigation. Based on the proceedings from the 3rd International Conference on Design Management '95: the Challenge of Complexity, this publication explores six fundamental challenges - strategic design planning; design for product integrity; change and consumer values; imagination and organization; design and organizational learning, and linking visions to capabilities - all of which are particularly relevant to today's dynamic and volatile business. • technological and socio-cultural environment. These challenges combined, reveal a complex context in need of leadership. The experts contributing to this publication - from leading educational institutions, international business organizations and design consultancies - all view uncertainty as an opportunity to develop new products, new markets and new ways of thinking. organizing and doing business. Their insights can help us to successfully navigate through the impending decade.

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