Strategy Bites Back: Strategy is far more, and less, than you ever imagined...

Mintzberg, Henry
ISBN:
B00ABHBAHE

SWOTed by strategy models? Crunched by analysis? Strategy doesn?t have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button. Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy. Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Time and many, many more. Why not have a good time reading a strategy book for a change? Editorial Reviews Review "Having previously read "Strategy Safari" by the same authos and enjoyed it for its clarity and common sense, I was keen to delve into this - their latest offering... The bytes are... short and punchy... Many are very funny, but all are thought provoking in their own way... it provides some insightful reflectons on the component parts of business strategy... a readable book that also made me laugh." --March Human Resources Magazine (circ: 28,538) - written by Kathy Osborne: From the Back Cover ?Henry Mintzberg's views are a breath of fresh air? The Observer ?a mine full of nuggets? Guardian ?A tasty smorgasbord of writings on strategy? Director ?This true gem of a book should sit proudly on any strategist?s bookshelf.? The Edge SWOTed by strategy models? Crunched by analysis? Strategy doesn?t have to be this way. Strategy is really all about being different. Thinking about it shouldn?t make you reach for the snooze button. Strategy really can be fun! To show you how, Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives from a diverse choir of voices with something different to say about strategy. With a medley of writings from Michael Porter, Gary Hamel and Jack Welch, to Lucy Kellaway, John Kay and ? yes ? even Hans Christian Andersen, there?s something in here for everyone. SO DIVE IN, ENJOY ? AND SOON YOU?LL BE BITTEN BY THE STRATEGY BUG! For more on strategy and on some of the authors? other books, see www.pearson-books.com/mintzberg

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